The BA (Hons) Marketing course provides you with an opportunity to learn about a dynamic profession and study for a professional qualification. This course aims the students with an interest in all areas of sales and marketing from the creative to the analytical. In simple words, you will learn how to analyse consumer buying behaviour, collect and interpret market research and consider strategic implications behind marketing decision making.
- You will develop a range of skills such as creativity, critical analysis, problem-solving, team-working and communication. which will ensure you are well placed to follow a career in Marketing.
- This degree will provide a firm grounding in all aspects of modern marketing and will prepare you for employment in this dynamic sector. Most marketing, promotions and advertising managers have a bachelor’s degree in marketing or a related field.
Course content
The BA(Hons) Marketing programme is designed for undergraduate students with a three years duration.
| Level – 4 | Level – 5 | Level – 6 |
| Business Communications | Business Law | Strategic Management |
| Business Management | Management Accounting | International Marketing |
| Introduction to Accounting | Human Resource Management | E-Marketing |
| Business Environment | Delivering customer value | Marketing Communications |
| Fundamentals of IT | Market Research | Project Management |
| Marketing Fundamentals | Marketing Planning and Control | Any 1 Elective Modules from the following Pathways: Accounting and Finance, Information Management |
The subjects are assessed by a combination of coursework and examinations with exams mostly used for the Accounting and IT subjects and coursework for the others and for which in each subject the pass mark is 40%
If the student:
- Only completes the first 6 subjects/modules or Level 4, they will be awarded a University Certificate of Higher Education in Marketing
- Only completes the first 12 subjects/modules or Level 4 and 5, they will be awarded a University Diploma of Higher Education in Marketing
- Completes all 18 subjects or level 4, 5 and 6, they will be awarded a University Degree: a BA Hons in Marketing.
Key benefits
- Knowledge and skills – Marketing is often considered to be the ‘glamorous’ function within the business where high achievers ‘hang out’ and produce fantastic, creative and world changing advertising campaigns. Some of this is true! However, behind all this exciting creativity lies a whole host of theory and concept which underpins the daily activities of each and every marketing team member.
- Career opportunities – The need for effective marketing is greater than ever as without sales generated by marketing no firms can survive, let alone expand.
- Professional recognition – This degree has been designed to cover the major parts of the courses covered by the Chartered Institute of Marketing (CIM), the Communications Advertising and Media Institute (CAM) and the Institute of Direct Marketing (IDM) as well as Google Analytics and PRINCE2. This means that with a minimum amount of additional study you can acquire a professional qualification in addition to your degree.
- Further study – Graduates can take their broad-based marketing skills and knowledge a stage further by studying for an MBA which can help with career advancement or pursuit of additional job opportunities.
Entry requirements
The BA(Hons) Marketing programme is designed for undergraduate students with a three years duration.
| Typical Entry | 112 UCAS points |
| GCE A Level | 112 UCAS points from GCE A Levels or equivalent. Typical offer – BCC/BBC |
| BTEC | BTEC Extended Diploma: DMM BTEC Diploma – D*D* |
| Irish/Scottish Highers | Grades BBBB |
| International Baccalaureate | 26 points |
| Access | Access to HE Diploma, to include 45 credits at level 3, 30 of which must be at Merit |
| OCR | OCR National Extended Diploma – Merit 2 OCR Cambridge Technical Extended Diploma – DMM OCR Cambridge Technical Diploma – D*D* |
| Extra Information | Please note that we accept a maximum of 8 UCAS points from GCE AS Levels and that the Welsh Baccalaureate (core) and A Level General Studies will be recognised in our offer. We will also consider a combination of A Levels and BTECs/OCRs. |
Students from countries outside the UK are expected to have entry qualifications roughly equivalent to UK A Level for undergraduate study and British Bachelor’s degree (or equivalent) for postgraduate study.
We accept a wide range of qualifications and consider all applications individually on merit. We may also take into account appropriate work experience.
English Language Requirements: IELTS Academic: Undergraduate: 6.0 (no less than 5.5 in any band)
Student funding
We are committed to our prospective students to understand the costs and funding for them if they choose to apply in our partner universities. Studying with us is a real investment in your future; if you are studying a BA (Hons) Marketing you may be eligible for funding through Student Finance.
Click Here: https://www.gov.uk/apply-online-for-student-finance
Student Loans & Student Grants
- A loan to cover your tuition fees and a maintenance loan towards your expenses. The loan is paid directly into your bank account at the start of term. You have to pay the loan back.
- The student grant is paid into your bank account at the start of term. Additional money (up to £3,250) for qualifying full-time students only, which you will not have to pay back.
- Learn more. https://www.gov.uk/student-finance
Help for Students with Children
- Full-time higher education students with children can apply for a Childcare Grant that provides additional money for childcare costs or other financial support for parents.
- Learn more. https://www.gov.uk/childcare-grant
Are you eligible?
Click Here: https://www.gov.uk/student-finance/who-qualifies
If you are not sure, then please feel free to contact us for further assistance.
